This is static content:

bla bla bla

And this is variable content:

Macris Direct is a new kind of web and direct agency. We're the fucking bomb muthafucka!

---

 Macris Direct is a new kind of web and direct agency. We're the fucking bomb muthafucka!

---

Macris Direct is a new kind of web and direct agency. We're the fucking bomb muthafucka! 

---

 Macris Direct is a new kind of web and direct agency. We're the fucking bomb muthafucka!

---

cheese cheese