Business/Agency:

Contact Name:

Phone:

Project Summary. What are you trying to accomplish?

Clear, concise description of project.

Target Audience:

Whom are you trying to attract?
Be specific.

Key Messages:

One or two key "thrusts" -- those most important to the project's success.

Key Benefits:

What's in it for the audience?

Background / Competitive Positioning:

Briefly discuss the competition, market realities, obstacles, etc.

Mandatories:

Indicate any specific elements to be included (logos, key visual images, key words and phrases, key contact information, specific internet linkes, etc.

Tone:

How do you want the message perceived?

Creative, Warm, Serious, Professional, Fun?, etc.

Timeline:

How fast do you need it?
Indicate major milestones.

Anticipated Budget:

Do you have a figure in mind?

Other:

Please add any other pertinent information here.

Your email address: