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Jacksonville Web Design / Direct MarketingMacris Direct, a Jacksonville Web Design and Direct Marketing Firm, helps you find customers and increase sales through impactful direct-to-customer strategies:
Web Design [+]
From HTML emails and landing pages to product-specific microsites and full-blown websites, we can tackle your web marketing challenges with ease. Whether you're a small business who needs a website up and running quickly and cost-effectively, or you're a larger business with more robust needs, Macris Direct can help. Our professional have been designing websites practically since Al Gore invented the Internet. Seriously though, since 1995, our pros have put in some serious time under the hood of the web. So that means everything is built in CSS, HTML 4.01 or XHTML 1.01. Your code will validate, and it will accomplish your objectives.
On top of conventional web design services, Macris Direct also has a full recording/video studio to produce podcasts, or vodcasts (video podcasts) right here in Jacksonville. So if you're considering adding more web 2.0 functionality to an existing site, such as podcasts or even blogs, forums, live chat or much more, let's talk. Want to see more before that? Check out the website section of our portfolio.
Social Media [+]
Is your business on Facebook? With 500 million active users, it ought to be. Consumer-facing businesses such as restaurants, pubs and other entertainment venues are a natural fit. But more and more business-to-business firms are beginning to see the value of creating a presence in the medium. Let Macris Direct be your social media guide to Facebook, LinkedIn, Twitter, YouTube and more.
Direct Mail Design and Production [+]
You may have thought that with the Web, traditional direct mail is a dying duck. Truth is, nothing could be further from the truth. While rising postal rates, privacy concerns and the green movement has sapped some strength from the medium, direct mail still has a prominent place in the marketing mix -- especially when it comes to your house or customer file. And we at Macris Direct are happy to oblige. There's still no better way than direct mail to target certain markets directly and measurably.
Plus, it's not an either/or situation. direct mail can be used in combination with other media to multiply your campaign's effectiveness. It can actually drive traffic to your website. It can announce special events. And it has a certain tangible factor you simply can't get with any other medium.
Not only that, one of our favorite uses is executive three-dimensional direct marketing. Want to wow a prospect? Let Macris Direct design a uber-impactful 3-dimensional direct mail piece that obliterates the clutter. Your prospect will never forget it. Check out the DM section of our portfolio for a few of our favorite pieces. If you want to see more, we could literally bury you on your desk with our samples. Just tell us what you'd like to see.
Email and Banner Design [+]
While direct mail is highly effective at reaching your intended audience, email should also be a part of your mix. At Macris Direct, we stay up to date on all current "opt-in" legislation to make sure you're operating by the letter of the law. With email, you can test, test, test on a daily basis. You can make changes quickly and at a low price. In short, you can see what's working, what's not and do something about it before you waste your money. Email is one of the smartest tools in your toolbox.
Whether you'd like to cross-sell additional services to customers or simply want to make an announcement or send out a regular newsletter, let us design an email campaign that drives results for you.
By the same token, banner ad design can help drive traffic to your site or microsite. However, the click-through rates for this media aren't as good as they used to be. You may consider a context-specific pay-per-click campaign, too. As always, at Macris Direct, we suggest you test creative approaches as well as placement to ensure you're getting the biggest return for your investment. Want to see samples for email campaigns or banner ads? Contact us and we'll send you some links.
Quantitative E-Surveys [+]
Need to take a quick pulse of your customer base about a new product or enhancement? Nothing is faster than an e-survey. Plus, the results can be pushed directly into a database for analysis. This saves time and money! And you can make good decisions faster.
Pay-Per-Click Campaigns [+]
If you're not currently utilizing Google AdWords as a part of your traffic building initiatives, you're missing out on a great opportunity. First, you only pay when someone actually clicks your ad. While that's what you're really after, your also gaining dozens of impressions for each actual click. A smart PPC campaign literally surrounds your prospect with your name and marketing messages. And recent research indicates that prospects actually convert (they do what you want them to do) at a significantly higher rate when coming from a PPC ad.
Macris Direct can code Google Conversion Tracking into your new or existing site to prove the effectiveness of the campaign down to the penny. Prospects only see your ad when they're searching for keywords that you've bid for. It's a win-win. Want help with a pay-per-click campaign, contact us today!
Search Engine Optimization [+]
Unless you've been asleep the past five years, you've undoubtedly heard this term tossed around. But what does it really mean? Simply this. At Macris Direct we have a solid understanding of what it takes to push you up higher in Google's (and other search engine's) rankings. If you're not on the first page, there's a good chance you won't get seen. Of course, what you think people are searching for might not actually be the case. Part of hiring a search engine optimization expert such as Macris Direct is a thorough keyword analysis. Using tools such as Google Trends, we uncover data that reveals exactly what real people are searching for. When you're spending your limited resources, you want to know you're investing wisely.
All Macris Direct website quotes will have a line item for SEO. It's just plain smart to keep it in. After all, what good is your shiny new site if no one knows you exist? Want to learn more about our search engine optimization techniques? Well, you'll just have to hire us for that.
List Builds and Database Design [+]
Being direct is all about reaching the right target with your message. Sometimes that means finding the right people who match the target profile you're seeking. At other times, it might mean weeding through your customer database to separate the wheat from the chaff. At Macris Direct, we can help Jacksonville businesses and enterprises all around the country build just the right list, using dozens of data sources. Our list procurement experts know where to look to find responsive lists for just about any demo. Want to know more? Give us a profile and let us pull some counts for you. Our database work is highly specialized and requires significant input from the client on the front end. Want to start the dialogue? Contact us today.
Customer Modeling and Profiling [+]
For advanced direct marketers, Macris Direct offers customer modeling and profiling services. Using a model of your best customers, we seek to find new customers who are statistically predicted to behave in a similar way. It's complicated stuff. Full of deciles and demideciles and R-squared calculations. Trust us. The statisticians went to school for this sort of thing. And when you just seek to understand your customer file better, Macris Direct can implement a cluster technique to identify the natural segments in your file. This is especially useful to speak to your segments in the way that causes them to behave as you wish. Again, we won't tell you everything we can do here, because we don't know exactly what you need ... yet. So what are you waiting for? Contact us today.
Response Analysis [+]
For direct-to-customer communications like web marketing and direct mail, it's possible to measure how well you performed. That's the strength of these two media, and it's why general advertising has declined over the past decade. At Macris Direct, we offer our clients a full response analysis with every job. You'll know ... down to the penny ... how well your investment has paid off.
Of course, at this point, we're just getting started. Because we use the information garnered in the response analysis to plan the next campaign. Everything builds from real data. Not conjecture. And we never stop testing. Did we say test? Yes, one more time. We test everything to make sure you're winning as much new business, repeat business and keeping your customers chinging the cash registers and receivables as much as humanly possible. Promise.
Branding, Logo Design and Broadcast [+]
So is branding on it's way out? Hardly. In fact, branding has never been more important -- in Jacksonville and all around the country. With so many choices befuddling a typical consumer, it's clear that they need to understand exactly who you are and exactly what benefit your product or service provides. So while we're perfectly capable of working with your branding agency to implement their strategy in direct-to-customer channels, we can also do the legwork here, too.
Whether you're a start-up company looking for a name and identity, or a new look for an existing company product or service, talk to us. We do brands and broadcast, too.
Freelance Copywriting [+]
Sometimes you don't need an entire agency. You just need a part. Macris Direct is happy to help with freelance copywriting and content development services. Newsletters, customer letters, emails -- whatever you need, Andrew has the words for you. If you have an in-house designer, he can work with your staff, crafting a message that will resonate with your target audience. As an agency creative director for over 10 years, he's seen it all, and just about written it all, too. From product brochures to billboards, print ads, radio spots, TV scripts and more, Andrew Macris is your freelance copywriting source in Jacksonville. For more information, request a custom quote today!
If you're looking to drive more sales, or spend less and get the same results, take a look around. For 15 years, that's all we've done.
Request a quote today!